Editorial Guidelines
Our mission and values
HypnoNews is an independent editorial platform covering hypnotherapy through the lens of clinical evidence and firsthand product testing. We are not affiliated with any hypnotherapy provider, app developer, or training organization.
Our editorial mission rests on three principles: accuracy grounded in peer-reviewed research, transparency about how we make money, and practical value for readers navigating a complex and often confusing field.
We believe everyone deserves access to reliable health information — free from hype, jargon, and hidden commercial agendas.
Editorial independence
Our editorial content is never influenced by advertisers, affiliate partners, or sponsors. The following safeguards are in place:
Ratings and rankings are editorial decisions. No company can pay to change its score, improve its placement, or guarantee a review.
Affiliate relationships do not affect content. We may earn commissions through product links (see Affiliate Disclosure below), but this never alters our assessment. Products that earn affiliate revenue receive the same scrutiny as those that do not.
Sponsored content is labeled. If we ever publish content created in partnership with a brand, it will be clearly labeled as “Sponsored” or “Paid partnership” at the top of the article. As of this writing, HypnoNews has no sponsored content.
Staff disclosures. Team members must disclose any personal or financial relationships with companies in the hypnotherapy space. Conflicted individuals do not review or rate those products.
Content creation process
Every article follows a structured workflow:
Research. We begin by reviewing current literature from peer-reviewed databases — primarily PubMed, Cochrane Library, APA PsycNet, and official health body publications (NHS, WHO, APA guidelines). We also review existing high-ranking content to identify gaps and outdated claims.
Drafting. Articles are written by health writers with subject-matter expertise, following this style guide. Clinical claims are cited inline. Language follows YMYL standards — we never claim hypnotherapy “cures” or “guarantees” outcomes.
Expert review. Every clinical claim is cross-referenced against peer-reviewed literature from PubMed, Cochrane Library, and official health body guidelines. We are actively building a panel of certified hypnotherapists and mental health professionals to add expert review as an additional editorial layer. Until then, source verification serves as our quality gate.
Editing and quality check. Before publishing, every article is reviewed for factual accuracy, source quality, readability, and SEO best practices.
Publication. Articles display the author name, publication date, and — for updated content — a visible “Last updated” badge
Source and citation standards
Hypnotherapy is classified as a health topic under Google’s YMYL (Your Money or Your Life) framework. This means we hold ourselves to a higher standard of evidence than general interest content.
Acceptable primary sources: peer-reviewed clinical studies (PubMed, PsycINFO, Cochrane), systematic reviews and meta-analyses, clinical guidelines from recognized bodies (APA, NHS, NICE, WHO), and official statements from accredited hypnotherapy organizations (ASCH, BSCH, AHN).
Acceptable secondary sources (with attribution): reporting from established health publications (Harvard Health, Mayo Clinic, WebMD — when citing original research), university press releases tied to published papers, and government health agency publications.
Not acceptable as sole sources: anecdotal testimonials without clinical context, blog posts, forum threads, or social media claims, manufacturer marketing materials, and studies that have not undergone peer review.
Citation format. Sources are linked inline at the point of the claim. Where possible, we link directly to the study DOI, PubMed entry, or official guideline document. We do not use footnote-style citations — every claim is verifiable in context.
Product review methodology
When we review hypnotherapy apps, tools, or programs, we follow a consistent evaluation framework:
Testing protocol. Every product is tested independently for a minimum of four weeks. We purchase subscriptions with our own funds — we do not accept free accounts in exchange for reviews.
Evaluation criteria:
Re-evaluation. Reviews are updated when products release major updates, change pricing, or when new competitive alternatives emerge. The “Last updated” date reflects the most recent re-evaluation.
Corrections and updates policy
We take accuracy seriously. When errors are identified — whether by our team, readers, or the subjects of our coverage — we follow this process:
- Factual corrections (incorrect data, misattributed claims, broken sources) are fixed immediately. A correction note is added at the top of the article: “Correction [date]: [description of what was changed].”
- Outdated information (pricing changes, discontinued features, new research) is updated in-place. The “Last updated” badge reflects the revision date.
- Substantive editorial changes (revised ratings, changed recommendations, rewritten sections) are noted in the article with a brief explanation.
To report an error: email [email protected] with the article URL and a description of the issue.
Independence and commercial disclosure
HypnoNews reviews, rates, and compares hypnotherapy products as an independent editorial publication. Our assessments are based on firsthand testing, published research, and structured evaluation criteria — not commercial arrangements.
Current status. HypnoNews is not affiliated with, sponsored by, or endorsed by any of the products, apps, or services reviewed on this site. All links to third-party products are standard (non-affiliate) links to official websites. We do not receive compensation of any kind from the companies whose products we review.
This independence is reflected in our ratings. We assign scores based on our evaluation framework, including critical ratings where warranted. A product receiving a 6/10 or lower is as important to our credibility as one receiving a 9/10.
How we link to products. Our reviews contain direct links to official product websites and app store listings. These are plain editorial links — not tracking links, not affiliate links. We provide them as a convenience for readers to verify our claims and explore products we’ve reviewed.
The disclosure we place on every review and comparison page:
“HypnoNews is an independent editorial publication. We are not affiliated with, sponsored by, or endorsed by any of the products reviewed on this site. All assessments reflect our independent editorial judgment based on firsthand testing and published research.”
Factual accuracy standard for product coverage. Because we cover products without a commercial relationship, we hold ourselves to strict factual standards:
- Pricing, features, and availability are sourced from official websites and app store listings, with the date of verification noted.
- We do not reproduce marketing copy. Product descriptions are written in our own words based on firsthand use.
- Screenshots and visual assets are our own unless explicitly attributed. We do not use logos or proprietary brand imagery without permission.
- If a product creator disputes any factual claim in our coverage, we investigate and correct verified errors within 48 hours.
Future affiliate partnerships. We may enter affiliate partnerships with hypnotherapy product providers in the future. If and when this happens:
- This page will be updated to list all affiliate partners by name.
- Every article containing affiliate links will display a clear disclosure at the top, before the first affiliate link.
- The disclosure will read: “We independently test and review hypnotherapy products. We may earn commissions through our links at no extra cost to you. Learn about our editorial process“
- Our editorial ratings, rankings, and review conclusions will not change based on affiliate status. The same evaluation criteria and scoring system apply regardless of commercial relationships.
- Products reviewed before an affiliate relationship existed will not have their scores retroactively changed.
This website is for informational and educational purposes only. The content on HypnoNews does not constitute medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before starting any new therapy, including hypnotherapy.